How to market you event planning business
There are several other ways to evaluate the success of an event. Learn More Workflow Management Keep everyone on the same page with clear directives. Move Projects Forward with Team Workflows Easily collaborate on projects, assign tasks, add comments, and meet your project deadlines. My family and I, we go all out when we do this, we even wear fancy clothes. Perhaps you want to use a room with a view or perhaps staring at a brick wall would be better for your concentration.
You’ll be on the phone until your ear is numb. The Staff of Entrepreneur Media, Inc. The most fundamental step is to make sure you decide what type of business entity works best for your plan. People don’t forward commercials to their friends — they forward value. Event trade shows and bridal shows do require preparation such as printing up flyers and brochures as well as booth decor and staging. An ad in a regional magazine might be a good tool for reaching upscale consumers.
First-time business owners often fail because they unknowingly priced their services too low. The two most effective marketing techniques used by other event planners include: Asking for referrals is one of the first things you learn in a sales class. This could be as simple as mutually referring prospects back and forth, like a hotel referring a party client to a planner and a planner referring a wedding client back to the hotel. By outsourcing the event to you, your customers can have more free time for their family and friends.
However, asking too few questions, or not listening adequately to a client’s answers, can compromise the success of the event you plan. Starting from home gives a new business the best possible start during those important early months. Social events have a different fee structure than corporate events. If you’re just starting out in the industry, it’s reasonable to charge less for your planning services while you gain expertise.
This is a business where your reputation precedes everything else. If your daily rush hour commute was an hour each way this gives you the chance to extend the productivity of your working day by a whole two hours if you want to in the blink of an eye! I map out restaurants that are known for hosting weddings. On days that I would ordinarily eat out for dinner, I would simply bring a laptop or an iPad, set it up on the table to face other restaurant visitors, and play a running loop of the slide show that showcase some of my greatest events.
In addition, areas of the country that have well-defined on- and off-seasons base their prices partly on which season they’re in. If people have met you and know what services you offer, they may refer business to you or use your service themselves.
When I set up my Event Management company over 10 years ago I started working from home. Networking can help your business in two ways. Second, they are building their own lists via their Web site using incentives like free e-newsletters as well as information they gather at trade shows and such, and they are periodically emailing these lists with useful event-related information.
In Start Your Own Event Planning Business , the staff of Entrepreneur Media Inc. Direct mail can also be used to attract new clients, albeit less effective. Advertising for an event planning business may be a more effective branding strategy, than as a way to directly get customers. You need to compile a marketing plan that includes a variety of exposure outlets; from online properties to good old-fashioned networking.
Marketing an Event Planning Business Given that each market segment has different needs, your marketing strategy will vary depending on the market segment that you cater. Like everything else, starting an event planning business requires a business plan. Like your business card, a well-designed, professional brochure can help cement your image as a professional planner.
This includes public participation at industry events and media appearances. Or you may find yourself reading up on issues of custom and etiquette, especially if you’re unfamiliar with a particular type of event. Creativity, marketing, public relations and more It would also be helpful to obtain professional certification in the industry, including CMP designation or involvement in MPI.
The owner of this website smallbiztrends. Facebook is geared toward communicating with your network of friends. Before you read the article, watch this video with 5 great tips to starting your business with no money and after that, be sure to continue reading the article for even more great free marketing tips.
There is a charge for these. After you’ve made the initial plans, turn your attention to each of the activities that form a part of the overall event. Flexibility One of the biggest perks of working from home is the productivity element. Research also may mean talking to other planners who have produced events similar to the one on which you’re working.
Another strategy planners can take with trade shows is to co-op with another vendor and share space so that you can spit the costs but still have a prominent presences. These responses, especially the one regarding the event budget, will help you thoroughly check each idea for feasibility, preferably before suggesting it to the client. Each one of these online assets has the capability to drive unique prospects, but none of them are passive outlets.
So create a Facebook page for your event planning business, but use it sparingly for promoting your business. Note that posts with photos and videos rank higher than posts with just text or with links; Hootsuite is a great tool for automating this process. Perhaps you can be in charge of the floral arrangements or marketing materials? The concept is to network with related businesses in an effort to identify ways you can share customers and prospects.
The brochure should include all the information listed on your tri-fold business card and allow you to expand upon this information, in particular, by adding photographs.
Little tasks like this can still bring exposure and allow you to network with others. Better get your ticket now! T — Telephone, tell a Friend, tell them in a Text Open your mouth and tell somebody.
Low Costs An Event Planner can work from almost anywhere if you have a laptop, internet and mobile phone. Having one designated contact helps you avoid being caught in the middle of disagreements between event participants. The best way to reduce risk whatever the kind is to do your homework.
Most planners agree that an ad in the Yellow Pages makes good business sense. With Twitter, you can tweet quick messages to your subscribers to remind them about your business. How can you obtain email addresses in order to market your services? And so we asked hundreds of event professionals on LinkedIn what marketing strategies work best for them, and here are the top Groups, especially large ones, do not wish to deal with problems that arise due to oversight on their part.
It’s also the time to pull out and look through your idea file. Ask vendors with whom you work florists, caterers and photographers, for instance if you can leave a stack of business cards in their places of business. A common error many planners make is to say that they are willing to coordinate all kinds of events, including corporate meetings, weddings, fundraising galas and more. Plan months at a time. To avoid having any type of permits to do this, I simply unpack my food on my fancy plates and enjoy my meal.
I — Include Include flyers, brochures or business cards in swag bags. Second, in order for any marketing tactic to be effective, you need to be consistent in applying it. Having a designated individual helps ensure that communication lines are kept open.
Provide business cards or brochures for interested guest. If you are focusing on social events catering to individuals, your pitch may be based on the premise that your services can release them from all the tasks required to create a great and worry-free event. But one of the most effective ways that event planners are driving visitors to their site is through programs like Google AdWords and Bing Advertising.
Aim to become a resident expert on event planning and you might even land a regular spot on the airwaves! Be sure to create business Facebook, Instagram, Twitter and LinkedIn pages that are strictly for your company. The problem is, as a service provider, you rarely have access to these happenings. However, often times these clubs lack organization. By working from home you are not only potentially saving on your monthly travel outlay but you are probably removing the big city temptations which are so easy to fritter away money on coffee, cake, and other high street temptations.
You may be part of the rise of 5 to 9 entrepreneurs — those that work evenings and weekend to get their own business off the ground. If any out of pocket expenses arise, pass that cost to the organization.
Print advertising covers a broad range, from a free—or inexpensive—Yellow Pages advertisement to an ad in a glossy national publication costing tens of thousands of dollars. Once you begin to receive notifications of the shares, simply keep a tally of the individual who is sharing the post. People often use texting to group text silly pictures, inspirational quotes and the like. If the guarantee of worry-free, error-free events is available at a cost benefit to them, there really appears to be no better choice.
Connections can help open the doors for your business, so networking is extremely important to market an event and meeting planning business. Small Business Administration is a good resource that publishes materials about writing business plans as well. I would love to hear your advice and experiences of this in the comments below.
A rule of thumb used by one prominent consultant to event businesses is to spend a minimum of 10 hours a month on marketing and I would submit that it should be more like 20 or 30 hours. Be aware that the production of a proposal is time-consuming and potentially expensive, especially if you include photographs or sketches. For most planners, networking is at the top of the list in terms of developing a strong client base. Fees are higher in the northeast United States, for example, than in the southeast.
Determine your market accordingly. If you are considering whether it could work for you and how to make a success of it, here are some things to think about. Maximize your chances of success by making sure your company brochure matches the type of business you have.