How to get started in the wedding planning business
At the very least, you’ll need great-looking business cards and a smartly designed website. You’ll be not only a wedding planner but also an accountant, a marketing director, and a customer service specialist. You’ll also need to put some money into marketing and office supplies. Certifications Consider getting a certification or even a degree for event planning if you don’t have one.
These brides will be glad to find someone who can help them plan the perfect wedding. Offer to give them referrals in exchange for contributing to your mock wedding. They need to be able to think on their toes, be problem solvers and learn through observation.
You’ll learn the many wedding protocols and traditions and will perform many of the essential tasks of a wedding planner, such as creating event timelines and managing the vendor team, before you venture on your own. You can read event-planning books, take certification courses, etc. A list of your certifications or professional memberships. Finally, be wary of large-scale “bridal shows.
Negotiating Skills Part of the job of a wedding planner is to get the best prices so the bridal couple stays within their budget. Make a list of the elements of the wedding. As for hands-on experience, you may be fortunate enough to have numerous friends and family members who are ready and willing to allow you to plan their weddings and include them in your portfolio. Sign up for local wedding conventions, where all sorts of vendors can meet hundreds or thousands of engaged couples.
You can unsubscribe anytime. I felt like I was working for an actual client, and was well prepared for the industry and starting my own business. Advise the bride and groom on what they can get for their budget and provide them with resources and price ranges for everything from invitations and photographers to orchestras. Steps to Launching Your Career First, think about the different elements of a wedding the planner must arrange: He or she can provide invaluable advice when it comes to determining which business structure sole proprietorship, LLC or corporation will work for you, as well as registering your business in the state of your choice.
To help you understand how to price your services, read the following articles: Wedding Planning Business ExpertHow to get your wedding planner business started with little or no money and information on insurance, permits, etc..
Read the article 10 Tips for a Successful Service Business A successful wedding planner needs to be an expert in hospitality, event planning, decorating and wedding trends and traditions. If you’re interested in becoming a wedding planner, you probably have a passion for the romance and beauty of weddings and may have even planned your own. You may ask your friends to mention your name in their wedding announcements as the wedding planner. The wedding industry is a healthy, thriving, prosperous market to enter for anyone who has great people skills a must!
Wedding planners have incredible flexibility in their days, and most planners work out of their homes. Some of the more popular associations and programs are the Association of Bridal Consultants , the Association of Certified Professional Wedding Consultants , June Wedding, Inc. Also write a narrative of your background in weddings, without mentioning that much of your history has been on a voluntary basis.
Leave your brochures with all contacts and ask for referrals. Gain experience by working in a bridal shop, florist, caterer or another established wedding planning company. Realize That Your Success Is Dependent Upon Building Relationship Investing your time and energy into developing relationships with the other wedding professionals in your area is worth the effort.
Plus, you’ll need to have people skills to deal with frazzled brides dare we say Bridezillas? And, most important, you need be able to manage heightened emotions and stress and smile the whole time. Network with bakeries, florists. On-site wedding coordination is a viable career path that may serve your interests well.
After doing several weddings on a voluntary basis, which you must document with photographs, you are ready to put together your own portfolio and begin your exciting new career. A degree in hospitality can be helpful for event planners, but short-term certifications from organizations like the International Special Events Society can also be useful.
Attract business through ads in the local Yellow Pages, in the society or wedding section of your local paper and in special bridal supplements. There is too much liability involved in what we do to jump in without fully understanding what you’re getting into. Through a family connection, an insane drive to succeed and hours upon hours of hard work, I built a brand and a successful international event production company.
Knowledge and Skills Needed to Become a Wedding Planner The wedding coordinator is hired for the simple reason that they know the ins and outs of weddings — the etiquette, the right people to work with, and the ways to manage within any budget.
I had about a year’s worth of expenses in savings when I started. Startup costs Luckily, starting a wedding planning business isn’t hugely expensive. Take the first step in starting a new and exciting career! I did the exact opposite of what I’m preaching. And even though a wedding planning business is local, you should have a website. It’s extremely hard work, but by starting your business the right way and operating it well, you’ll be rewarded for many years to come.
Recruit vendors in various price ranges to assist brides with different budgets. You’ll find most wedding professionals are eager to build their networks and learn more about other service providers in their area. Set your prices too low, and you may be setting yourself to a financial headache.
Here are six practical things to keep in mind before you begin: You may also be able to work out an exchange of references — you’ll scratch their back if they scratch yours. When you pull off a successful event, you’ll see the hard work will be worth the challenge. These include photographers, videographers, florists, caterers, hotels, make-up artists, jewelers, churches and rental halls, musicians and disk jockeys, and even travel agents.
Talk to local places of worship and catering halls about their weddings; particularly ones where you have a personal connection. For many venues and caterers, event coordination is an entry-level position, allowing you to gain experience in a stable work environment without the inherent risks of business ownership. Give your business cards to the wedding coordinator or whoever talks to brides about using the space for a wedding. Experience and References It is doubtful that any bride would consider hiring a wedding planning company that has no wedding-related business experience.
You must also be an effective arbitrator to help the bride and groom including their mothers reach decisions harmoniously on the guest list, music, desired ambiance, and other minute details. The Bureau of Labor Statistics expects event planning to increase at a much faster than average rate between now and Role of the Wedding Planner Wedding coordinators play an important role as professionals within the industry.
Most likely you will need a general business license from your city. Brochures and print ads can come much later. Consider using a business credit card with rewards to help you lower your cost basis. Treat each event with the same amount of care and passion as if it were your own wedding or special occasion, and you’ll have a great recipe for a successful event. More people are finding that a good wedding consultant could be a source of information, ideas, and contacts for the bride-to-be.
If your city has a bridal fair, get a booth and advertise your services. Take photos of the weddings and include them in a wedding planner portfolio book to show potential clients. Set out to meet with local vendors within a certain time frame such as, say, meeting with 15 local flower shops within a month. Perhaps you can volunteer to assist brides at your church with their weddings to gain experience.
This will help you develop the skills you’ll need to be a successful planner. Duties can include setting up appointments, offering etiquette advice, mailing invitations and recording responses, coordinating the decorations, negotiating contracts, and attending to many other details.
If you plant a beautiful garden in your backyard, it doesn’t exactly qualify you as a landscape architect, right? And where to get creative ideas for weddings and how to put on your own Bridal Show. Get permission from your friends to use them as a reference, and ask them not to mention that you helped them for free. Even the most well-planned, beautifully orchestrated event has some sort of emotional twist or turns that a consultant must be able to skillfully negotiate.
This is especially true if you are dealing with a much bigger wedding planning outfit than your business. Your business will probably be small the first year, but it will grow each time you do a wedding. Relationships with Vendors Wedding planners are responsible for all aspects of the event running smoothly. This is a very difficult industry to break into, and if you have the luxury of donating or discounting your services to get your foot in the door, it’s a huge bonus and can help you build your portfolio quickly.
Interview them and decide which ones you want to use in your future weddings. Given that your wedding planning business may not be the only one in your area, you need to learn how to deal with competitors. No Business Overview What: It is too much of a risk for that important day. It is worthwhile to meet in person with the coordinators at the larger churches and synagogues. Have business cards designed and printed — these are inexpensive and easily obtained at your local copy center.
What services can wedding planners offer in this do-it-yourself world to remain cutting-edge and in business? Many experienced wedding planners feature a “careers” or “internships” section on their website — if not, just email them and ask if they’d be willing to accept your assistance on an event for free!
She offers valuable tips on what it takes to help a couple’s special day go off without a hitch. It is a great business for those who love weddings and who are highly organized. Create a Marketing Strategy That’s Low on Cost, High on Returns Savvy business owners know that, in this day and age, the way to reach brides is online.
After the wedding is over, and the friends are grateful for your assistance, tell them you are getting started in your new career as a wedding planner, and ask them to refer you to their friends who are getting married.
Learn how Online Event Planning Courses work. As a wedding planner, you’ll be an artist, a juggler, a referee and a visionary. Or if your talent has been a hobby, offer to help your friends with their own or children’s weddings. Even in this do-it-yourself world, there are always people who are willing to pay for unique services that are of value to them.